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Since your brain pays attention to a very limited number of changes in the surrounding environment, your story then is made of the sequences of events, where one thing succeeds another. A storyline is a succession of events that go one by another.

Google is spreading its far-fetching tentacles across the Central and Eastern Europe, and today's prey is Poland...

As a blogger, your duty is both to be helpful and entertaining. Therefore, I will teach you a secret ingredient to your story - a change

Popular bloggers and brands vastly employ storytelling in their marketing, and you should too.

How the ancient Greeks can improve your marketing? Find out what are these five marketing wheels that move your brand forward

How the ancient Greeks can improve your marketing? Find out what are these five marketing wheels that move your brand forward

Do you know that silence serves violence, empowers and multiplies it? And the stories are to break this silence...

How does storytelling help us to recover from traumas? Our traumatic memories are the pieces of sense we made of what the events that happened to us.

Have you ever wondered why in advertising brands use similar images? Take for instance...

Partnered blogging is a relatively new and less popular phenomenon, and it has nothing to do with your sex partner (well, not necessarily). The idea is...

Different types of blogging can define your success strategy, therefore it's important to know what exactly you're doing. Forewarned is forearmed.

Your hands are itching to start your personal blog and it's already not the first you came across this idea? This series of posts will guide through the debris of blogging

In this post, you'll learn a few tips on content marketing strategy and developing of your brand voice

If your brand has not human face it's doomed to fail. Discover how storytelling can help your brand to survive.

Having a big dream, a great team and no money? That's what startups are about. In this article, you'll learn how to advertise your brand with no budget

Here I present five tips on how to improve your connection with readers

Running a blog for more than a year and wondering why you have no visits yet? I tell you why your blog is overlooked - you need to sketch a business plan

Let's be frank, how many blogs have you successfully abandoned?

Do you know that why your brand sucks? It's not because of the products (unless they're of sh*tty quality), but because of the way you present them. How to invest in your marketing with no budget...

Feeling overwhelmed? Did you know that writing nonsense about what you feel releases your inner tension? Just start writing about anything until it feels like you've reached the pain spot...

This post is about why you should care about branding your blog, and blogging about your brand