The world does not recognize your business unless it's branded. Today, in order for your business to survive you should have good marketing and representation of your product, otherwise, it's just hilarious. Not only huge business invest in marketing development, smaller companies, craft shops and stores struggle to get recognized. People do care from whom they buy because by choosing a brand we invest in ourselves. Brands you choose can tell about your values, interests, social status and what subculture you belong to. And it's true that making a real brand is a hard job, but I want to tell you about rather a simple solution for it - your personal brand blog.
So, you're energetic, have fresh business ideas, and ready to launch your own brand? To start your business you should make sure you have a surplus-value of your product, and you should convince others why it's not that crappy. What I mean is that you have to provide an emotional value, a feeling of happiness, positive emotions and good memories. And this is possible through storytelling from your brand blog.
Your brand blog is a perfect solution if your budget is limited, but apart from that, it has other advantages. A brand blog is like a perfect breakfast, a good cup of coffee with milk and a juicy doughnut: your showcase, your advertising (for free), and a special value you provide your customers like useful tips. In your blog, you shouldn't explicitly advertise your products, instead focus on solutions they give and how happy they made you. A blog allows you to use multimedia, it means that you can create entertaining content which makes you a way more competitive than other brands. Also, having your blog channel increases a credit of trust and customer's loyalty.
Depending on what services and products you sell, it's always a good idea to make your brand a human-like. So, you want your customers to trust you then make sure they know your face, your voice and what's your dog's name. Do post pictures of your vacations and stuff, family and the house you live in, share more good memories so your customers could re-connect with you emotionally. This a rule - your brand should have a human face.
Let's recap. Having a blog for your brand is very underrated, it gives you extra value on a highly competitive market:
1. brand blog with personal stories is a reason to know you as a friend, and therefore trust you
2. in your blog you can share tips on your products and what's the best way of using them
3. via your blog you can interact with customers and increase engagement with your brand (comments, questions, feedback, chat rooms)
Experiment with your brand blog, don't make it perfect but make it good enough to show its human face. Use advantages of social media and your smartphone, be creative and curious, try always to learn something and share it with others. Make people know that you're dedicated and proud of your business by showing that it's an important part of your life.
In the next post, I'll tell how to choose the best blogging platform for your brand. In the meantime, stay inspired!
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