If your brand has not human face it's doomed to fail. What does this human face mean then? A human face is a personality of your brand that represents both values and personal traits, such as eco-friendly, fair labour conditions, successful, professional, caring, etc. These are the qualities though which people can refer to your brand on intimate level. For instance, a gay vegan techno lover will seek a brand whose image resonates with the green movement, eco-friendly approach, LGBTIQ+ rights, electronic music & rave culture. These are the common points of contact your brand can earn friendship with new customers. Now the question is how to make your brand's personal qualities more prominent? The answer is in the title - through storytelling.
Storytelling is a way to establish personal bonds between your brand and the customer. The easiest way (meaning the most budget-friendly) to storytell is via blogging. Right, your brand should gain loyalty by proving itself a person to whom we can trust. This means, you must take care of "broadcasting" your brand's values, mission, deeds, and everyday life. For example, when you're launching a new service or product you're not just presenting it, but you're creating a trailer, prequel, sequel, a bunch of stories about it, telling people how did you come with this idea, what problem do you solve, and more.
Now, I'll try to convince you why this strategy is effective:
1. More valuable content. With storytelling, you have some extra content to publish, and it has informational value, people will be grateful to you
2. Create a fuss. With captivating stories, you're warming up your audience, gaining their loyalty through recognition and brand/product awareness
3. A special offer. You prove that you care for your new product by creating a special release in the form of a story, so this can exciting for other people too to test your new product or service
4. Your growth equals success. Your brand evolves and develops its line of products and people see it as a success story.
5. More interaction. You can ask your audience and customers what they want to see next or if they wish to participate in your stories. Also, people can start talking on social media about your brand's new product.
Definitely, this is just a tip of the iceberg. What would you think about other advantages of using storytelling? What're your brand's stories about? How do they help to advertise your product?
Are you in search of inspiring stories? Or, you want to share yours and get heard? Zecamp — the place where creators matter!
