Different types of blogging can define your success strategy, therefore it's important to know what exactly you're doing. Forewarned is forearmed. With knowledge of all pitfalls at hand, your chances not to abandon your blog (again) are higher.
Let's recall, last time we went through individual blogging and learned what makes it a good choice and why it's one of the most challenging when it comes to traffic attraction. In this sequel, you'll find out what are the flaws and good reasons for having a corporate blog.
A corporate blog is run by an organization and supervised by content marketing teams, which include: SEOs, content strategists, writers, editors, etc. These blogs are typically niche-oriented as they cover specific topics, sometimes very technical. The most popular topics are dedicated to products, useful tips, experts opinions, statistics, and more.
Let's have a look at the pros and cons of corporate blogging.
Corporate blogging is good because:
1. Teamwork. You don't have to break your mind over the content plan. After having a team brainstorming you've got plenty of ideas on what to write about
2. Writing is your passion, and you're paid for it. Damn, this is a Jackpot!
3. When running a corporate blog, you become an expert in your field and knowledgeable about the company's products
4. Get famous! Because you're published at company's website and social media you get popular quickly
Now, why corporate blogging sucks:
1. No freedom. You can write only what you're told to do
2. If you don't feel like to write anything, you still have to
3. Praise capitalism! You generate traffic for a corporation, not for your personal blog
4. Your editor might be asking to rewrite your piece for hundreds of times, so eventually, you begin to hate it
These are the basic pros and cons you might want to consider before starting your life as a corporate blogger. Corporate blogging is especially helpful for your learning. As a corporate blogger, you can get a good mentorship and with this knowledge to run your own blog.
As for the next time, we will discover how a partnered blogging can be useful for you, and what you should think about before opening this Pandora's Box.
What would you suggest about other advantages and flaws of being working for a corporate blog? Do you have your own blog? What's your worst and best experiences of being a self-publisher and being hired as a blogger? Share your answers in the comments!
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