Why does your brand fails to be a success story? Probably, you might be selling a wrong product, but look people manage to make money on herbs and dirt (I mean cosmetic clay) which you can find almost everywhere except Antarctica. So, in many cases it's not the product that really sucks, or market but the way how you represent your brand. A brand needs to be invested in its marketing image. There is such abundance of brands and their alternatives that you need to provide a surplus value to be spotted.
Here I give you 5 tips to better your chances on successful brand story:
1. Humanize your brand - your customers trust to your brand's human face, not to its logo. Try to build a rich personality for your brand, what traits it has, what group of people can relate themselves to it. Create a fuss about its zest, some funny fact: "Nobody cares for owls, therefore we're open for you until that late".
2. Tell stories - create a personal brand blog where you share the stories about your business, home life, happy customers, challenges you're facing, special campaigns, a cat who comes to you every single morning. Storytelling is the easiest way people can relate to your brand through. Mind about some nice photos too.
3. Let them know how good you are. Speak to people about your values and mission, and how much you care for Amazon forest or poverty in your city. Think about real problem that you want to solve, and be sincere.
4. Find a hobby. Do you like gardening or playing sports? Meet like-minded people, share with them that you're a business wo/man or non-binary queer who runs its own brand. Your people will be happy to support you!
5. Don't be afraid. Look, we learn from mistakes (I do learn a lot from them), so keep experiment and be playful. We learn the best when we do, and also actions leads to inspiration, rarely another way round.
Writing this post made me productive for the rest of the day, so go and finally do that dumb thing you planned to do.
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