From the last posts, we've learned the pros and cons of individual, corporate and partnered types of blogs. I decided to add one more category. So, let's say I made as a bonus for you and it's a guest blogging. How does it work? Guest blogging is when you're the laziest couch potato in the world and invite somebody to post on your blog. Simply, your guest can write a post and get published on your blog. Off course, you give all the credits and introduce your guest to the readership.
Let's see what advantages a guest blogging brings to us:
1. Control. You have the power to decide whose post to authorize on your channel
2. Shared traffic. You can republish your already existing posts on someone's else blog and get a traffic inflow
3. Laying potato. If you don't feel like to write anything, you can always offer someone to publish on your channel
4. More engagement. You can encourage your readership to send their proposals on publications
Consider also these flaws before getting started your guest blogging:
1. Editorial work. Guest posts can take more time to review them, make sure that your readership will like a guest post
2. No SEO ranking. Not all guest posts are unique, so from SEO perspective you might promote other person's blog or publication in addition to yours
3. Unpredictable loss. The author of the post can ask you to remove it from the blog, so you'll lose all the comments
4. Watch out! There is a risk that your readers will migrate to your guest's blog or channel
This is just a shortlist of the positive and negative sides of having a guest blog. It's will be a great advantage to find a reliable guest writer with whom you can befriend for a long term relationship. It's also a good practice to discuss the conditions and terms of publishing a guest post, just to secure yourself from further inconveniences.
Are there any other pros and cons of guest blogging you can think about? Do you have your own blog? What's your worst and best experiences of being a self-publisher and being hired as a blogger? Share your answers in the comments!
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