In the two previous posts we've discussed the virtues of personal and corporate types of blogs and why do they suck. From this post, you'll learn about rather a rare phenomenon - partnered blog and why it's such a good damn thing to try and what challenges it poses.
Partnered blogging is a relatively new and less popular phenomenon, and it has nothing to do with your sex partner (well, not necessarily). The idea is that you and your friend are running one blog where you both generate content. This means that you're together responsible for writing, coordinating the publication flow, taking pictures, editing, etc. In the partnered blog as in personal, you can write on anything, depending on how broad your topic is.
Partnered blogging is a good choice for these four reasons:
1. Two heads are better than one. Being partnered means having more resources. For instance, you might have good writing skills, whereas your friend has a cool camera
2. Less time more content. With a partner, you can create much more content with less time invested
3. More traffic. You can double the traffic from your social media profiles
4. Unique and abundant. If you live in different places or travel - you've got enough unique and diverse material to publish
And here I'm telling you why you should think twice before launching a partnered blog:
1. A shared account. If your blog romance will be screwed over, how will you share your readership and content?
2. Shut up, bitch! You might be arguing about what topics to write about, and this can happen more than once
3. Being a pusher. Your partner or you might not always feel enthusiastic about blogging
4. You have a responsibility. If you decide to abandon your blog again, how does it make you partner feel like?
Get ready for the next time, because it's going to be a guest blogging. We'll go through the reasons why it's a worthy thing to try and you'll learn why it's sometimes such a pain in your ass.
What would you think about other good and bad reasons for having a partnered blog? Do you have your own blog? What's your worst and best experiences of being a self-publisher and being hired as a blogger? Share your answers in the comments!
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