Imagine your blog post as it would be a person. How would he or she speak like? What's his/her tone voice is? Is s/he mad, obsessed, happy, disappointed? Many bloggers don't think about the character who speaks to a reader, and therefore fail to retain their readership. When you're writing a blog post it's important to keep in mind that we're emotional beings and we're craving for understanding and empathy, and the best way to talk to your readers is by showing a personality that we can sympathize to.
Here I present five tips on how to improve your connection with readers:
1. Choosing the wrong publishing platform. Try to find something niche-oriented and specific. You don't have necessarily to be an expert in that field, but make sure you can share something valuable. Some platforms have multiple categories, so using tags can be helpful. Chances are you'll be heard.
2. Your writing style sucks. Your vocal cords need to be trained to sing well. Now imagine, that you have many voices through which you can express yourself: a disturbing grandma, a naughty boy, a provincial farmer, a criminal - intertwine and develop characters' voices, put them into your story. Create a polyphony, your text should jingle as an orchestra.
3. Use a "loud" headline. Make strong, provocative statements. Your headline should evoke curiosity and at the same time speak for the entire blog post. You might also want to add personal pronouns so a reader could easily connect him- or herself with your story.
4. Help your readers' imagination - use visuals. Supply text with photos and artistic visual pieces. A photo is a shred of evidence that supports your claim. Also, mind that having a long column of pure text is frustrating for some readers.
5. Engage your readers. Ask questions or share opinions, make your readership to participate in the discussion. Let them know that you care for them and that their opinion matters.
Do you think there are better ways of improving one's blogging style? What would it be, reading more fiction, anything else?
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